On the occasion of the turn of the old and new, Li Ning, running into a storm. Due to decreased orders for the second quarter of this year, close shop rumors everywhere. In this regard, Li Ning had to come forward to clarify aspects: not closed shop, but the integration of sales channels.

It appears that Li Ning, the decline in performance attributed to the problem of distribution channels, in this case, there are distributors of broke the news in Maoming, Guangdong, the local dealers have on a shop directly across the distributor, making business difficult for distributors of steam. The distributors do not know, the integration of many tools in the Li Ning, the Direct is one of the strategies to encourage dealers.

The coming year, the Li Ning's dealers and distributors for some and ultimately survival of the fittest.

Distributor: being "unfair" treatment

"Things have not yet been resolved, we have reflected at all levelmbt shoes salemillion yuan. "


s to the company, but they are still in the shop." Maoming City in Guangdong Li Ning has six stores in Hong Xu big sports person in charge has on the "Daily News "reporters complain.

Mr. Xu said, was his dealer on the "Guangzhou speed" over their shop directly in Maoming.

Distribution network in accordance with Li Ning, Li Ning, head under the eastern and southern China branch, each branch has the following several major distributors, resellers line each have more directly face the market distributors. Hcheap mbt shoes ung is the largest distributor of sports, one of the company from getting goods on a dealer speeding, speeding Beijing Li Ning Sports Goods Company head office from the direct pu mbt shoes rchase, profit.

Maoming, such as second and third tier cities has been an important market for Li Ning to the people in Maoming South Road, a long section on two or three hundred meters, there are three stores Li Ning, one of the company is speeding on September 5, 2010 Nisshin open shop.

Mr. Xu Hong dissatisfactioreplica oakleyn to a large sports is speeding the company as a wholesaler, because of cost advantages, seize Hong big market. "We, as distributors for the next level, getting goods to the speeding, they each make our goods 7% to 8%; while they shop, the direct selling to promote them, than we store the goods to be cheaper. "allowed him to think is not fair, Li Ning has special offers for sale each quarter, the price for speeding 15% of listing price, but price is speeding to their listing price of 45% to 50%.

Mr. Xu said that since the speed the company shop, they reduced the annual turnover of about 20%. fake oakleys
In this case, hung a large still the requirement that the rate of 23% per year increase in order quantity, "according to listing price basis, the amount of our order in 2008 is 10.83 million yuan in 2009, is 1210 million by the year 2010 is 13.97 oakley outlet Mr. Xu said that in this system, decline in sales, according to the task of increasing the order to bring them a lot of pressure, "unsold goods can only be stacked in the warehouse, and then go out special sales."

He Li Ning each department to reflect this, but did not receive a response.